{"id":8034,"date":"2025-04-16T13:57:07","date_gmt":"2025-04-16T05:57:07","guid":{"rendered":"https:\/\/allure.ph\/?page_id=8034"},"modified":"2025-06-11T11:23:34","modified_gmt":"2025-06-11T03:23:34","slug":"our-core-values","status":"publish","type":"page","link":"https:\/\/allure.ph\/our-core-values\/","title":{"rendered":"Our Core Values"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Mission<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To empower Filipino beauty enthusiasts and consumers by providing informative, credible, honest, innovative, and inclusive beauty content that celebrates diversity and fosters confidence through both global and local beauty perspectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To be recognized as the premier and most trusted authority in beauty and wellness for Filipinos, inspiring confidence and empowering individuals through expert insights, innovative guidance, and the highest standards of beauty journalism.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Core Values<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Integrity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Delivering rigorously researched and fact-checked content that earns the trust of our readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Authenticity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Offering genuine, expert-validated beauty advice that resonates with real-world beauty needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inclusivity and Diversity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embracing a broad spectrum of beauty, from varied skin tones to diverse beauty standards, and advocating for representation across all identities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sustainability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Championing environmentally responsible practices in the beauty industry and guiding readers toward more sustainable choices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Education<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Educating our audience not just on the latest in beauty science and trends, but changing old mindsets to enrich their understanding and appreciation of beauty and wellness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Empowerment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Empowering our readers to feel confident in their skin and feel unafraid to express their true selves, while equipping them with the knowledge to make informed beauty choices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amplifying social awareness and relevant causes to show the power of true beauty as a platform to inspire change, move individuals, and contribute positively to society.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mission To empower Filipino beauty enthusiasts and consumers by providing informative, credible, honest, innovative, and inclusive beauty content that celebrates diversity and fosters confidence through both global and local beauty perspectives. Vision To be recognized as the premier and most trusted authority in beauty and wellness for Filipinos, inspiring confidence and empowering individuals through expert [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"coauthors":[113],"class_list":["post-8034","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Empowering Filipino beauty fans with honest diverse expert content that builds confidence and celebrates both global and local beauty perspectives.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"msvalidate.01\" content=\"3ADFD7977E99135C6276B3B510E26B54\" \/>\n\t<meta name=\"p:domain_verify\" content=\"5dc9d96ac724c2a454d0439abc25b689\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/allure.ph\/our-core-values\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.5\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Allure Philippines - Beauty Tips, Trends and Product Reviews\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Our Core Values - Allure Philippines\" \/>\n\t\t<meta property=\"og:description\" content=\"Empowering Filipino beauty fans with honest diverse expert content that builds confidence and celebrates both global and local beauty perspectives.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/allure.ph\/our-core-values\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-04-16T05:57:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-06-11T03:23:34+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allurephilippines\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Our Core Values - Allure Philippines\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Empowering Filipino beauty fans with honest diverse expert content that builds confidence and celebrates both global and local beauty perspectives.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/allure.ph\\\/our-core-values\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/allure.ph\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/allure.ph\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/allure.ph\\\/our-core-values\\\/#listItem\",\"name\":\"Our Core Values\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/allure.ph\\\/our-core-values\\\/#listItem\",\"position\":2,\"name\":\"Our Core Values\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/allure.ph\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/allure.ph\\\/#organization\",\"name\":\"allure philippines\",\"description\":\"Beauty Tips, Trends and Product Reviews\",\"url\":\"https:\\\/\\\/allure.ph\\\/\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/allurephilippines\\\/\",\"https:\\\/\\\/www.instagram.com\\\/allurephilippines\\\/?hl=en\",\"https:\\\/\\\/www.tiktok.com\\\/@allurephilippines?lang=en\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/allure.ph\\\/our-core-values\\\/#webpage\",\"url\":\"https:\\\/\\\/allure.ph\\\/our-core-values\\\/\",\"name\":\"Our Core Values - Allure Philippines\",\"description\":\"Empowering Filipino beauty fans with honest diverse expert content that builds confidence and celebrates both global and local beauty perspectives.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/allure.ph\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/allure.ph\\\/our-core-values\\\/#breadcrumblist\"},\"datePublished\":\"2025-04-16T13:57:07+08:00\",\"dateModified\":\"2025-06-11T11:23:34+08:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/allure.ph\\\/#website\",\"url\":\"https:\\\/\\\/allure.ph\\\/\",\"name\":\"allure philippines\",\"description\":\"Beauty Tips, Trends and Product Reviews\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/allure.ph\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Our Core Values - Allure Philippines<\/title>\n\n","aioseo_head_json":{"title":"Our Core Values - Allure Philippines","description":"Empowering Filipino beauty fans with honest diverse expert content that builds confidence and celebrates both global and local beauty perspectives.","canonical_url":"https:\/\/allure.ph\/our-core-values\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"msvalidate.01":"3ADFD7977E99135C6276B3B510E26B54","p:domain_verify":"5dc9d96ac724c2a454d0439abc25b689","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/allure.ph\/our-core-values\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/allure.ph\/#listItem","position":1,"name":"Home","item":"https:\/\/allure.ph\/","nextItem":{"@type":"ListItem","@id":"https:\/\/allure.ph\/our-core-values\/#listItem","name":"Our Core Values"}},{"@type":"ListItem","@id":"https:\/\/allure.ph\/our-core-values\/#listItem","position":2,"name":"Our Core Values","previousItem":{"@type":"ListItem","@id":"https:\/\/allure.ph\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/allure.ph\/#organization","name":"allure philippines","description":"Beauty Tips, Trends and Product Reviews","url":"https:\/\/allure.ph\/","sameAs":["https:\/\/www.facebook.com\/allurephilippines\/","https:\/\/www.instagram.com\/allurephilippines\/?hl=en","https:\/\/www.tiktok.com\/@allurephilippines?lang=en"]},{"@type":"WebPage","@id":"https:\/\/allure.ph\/our-core-values\/#webpage","url":"https:\/\/allure.ph\/our-core-values\/","name":"Our Core Values - Allure Philippines","description":"Empowering Filipino beauty fans with honest diverse expert content that builds confidence and celebrates both global and local beauty perspectives.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/allure.ph\/#website"},"breadcrumb":{"@id":"https:\/\/allure.ph\/our-core-values\/#breadcrumblist"},"datePublished":"2025-04-16T13:57:07+08:00","dateModified":"2025-06-11T11:23:34+08:00"},{"@type":"WebSite","@id":"https:\/\/allure.ph\/#website","url":"https:\/\/allure.ph\/","name":"allure philippines","description":"Beauty Tips, Trends and Product Reviews","inLanguage":"en-US","publisher":{"@id":"https:\/\/allure.ph\/#organization"}}]},"og:locale":"en_US","og:site_name":"Allure Philippines - Beauty Tips, Trends and Product Reviews","og:type":"article","og:title":"Our Core Values - Allure Philippines","og:description":"Empowering Filipino beauty fans with honest diverse expert content that builds confidence and celebrates both global and local beauty perspectives.","og:url":"https:\/\/allure.ph\/our-core-values\/","article:published_time":"2025-04-16T05:57:07+00:00","article:modified_time":"2025-06-11T03:23:34+00:00","article:publisher":"https:\/\/www.facebook.com\/allurephilippines\/","twitter:card":"summary_large_image","twitter:title":"Our Core Values - Allure Philippines","twitter:description":"Empowering Filipino beauty fans with honest diverse expert content that builds confidence and celebrates both global and local beauty perspectives."},"aioseo_meta_data":{"post_id":"8034","title":null,"description":"Empowering Filipino beauty fans with honest diverse expert content that builds confidence and celebrates both global and local beauty perspectives.","keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-05-12 21:09:55","limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2025-04-16 06:11:42","updated":"2026-09-30 08:03:30","breadcrumb_settings":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/allure.ph\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tOur Core Values\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/allure.ph\/"},{"label":"Our Core Values","link":"https:\/\/allure.ph\/our-core-values\/"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"120w_square":false,"240w_square":false,"320w_square":false,"640w_square":false,"960w_square":false,"1280w_square":false,"120w":false,"240w":false,"320w":false,"640w":false,"960w":false,"1280w":false,"1600w":false,"1920w":false,"2240w":false,"2560w":false},"uagb_author_info":{"display_name":"Jenlyn Dumlao","author_link":"https:\/\/allure.ph\/author\/jenlyn-dumlao\/"},"uagb_comment_info":0,"uagb_excerpt":"Mission To empower Filipino beauty enthusiasts and consumers by providing informative, credible, honest, innovative, and inclusive beauty content that celebrates diversity and fosters confidence through both global and local beauty perspectives. Vision To be recognized as the premier and most trusted authority in beauty and wellness for Filipinos, inspiring confidence and empowering individuals through expert&hellip;","_links":{"self":[{"href":"https:\/\/allure.ph\/wp-json\/wp\/v2\/pages\/8034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allure.ph\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/allure.ph\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/allure.ph\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/allure.ph\/wp-json\/wp\/v2\/comments?post=8034"}],"version-history":[{"count":0,"href":"https:\/\/allure.ph\/wp-json\/wp\/v2\/pages\/8034\/revisions"}],"wp:attachment":[{"href":"https:\/\/allure.ph\/wp-json\/wp\/v2\/media?parent=8034"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/allure.ph\/wp-json\/wp\/v2\/coauthors?post=8034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}